about2018-12-07T19:28:56+00:00

meet: THE TEN SPOT®

THE TEN SPOT® is the original anti spa® beauty bar. on a mission to make everyone #FeelLikeATen.

on the menu:

  • manis (maybe you have 15 mins, maybe you have 55. however long you’ve got, we have a mani for that)
  • pedis (including gel – hello instant drying!)
  • brow + lash tinting 
  • waxing – above the belt, below the belt + everything in between. we’re famous for our signature brazilly® wax* (everything off or almost everything off, you decide!)
  • threading (*available at most locations)
  • laser! yep, that’s right. we’ve got the safest, fastest, most pain-free machine on the market. amazing af results + you can pay as you go, on the go. we’ll get ya in and out in a cool minute!

what does it mean to #FeelLikeATen? we think everyone deserves to feel like a ten all the time. it’s all about confidence. a confident woman can do anything: nail her work projects, be a domestic goddess, and look fabulous doing it.

read on to find out more about how THE TEN SPOT® grew from a single salon on queen west in toronto to be the biggest and best in the beauty biz.

*please note: we don’t perform any specialty waxing or laser services on men (sorry, fellas!)

we exist to make everyone feel like a ten.

ever since the first 10spot® opened in 2006, the goal has been simple: bridge the gap between upscale spas offering over-the-top services and at the other end of the spectrum, the cheap and oftentimes questionable chop shops. this niche has been the sweet spot for THE TEN SPOT® for the past decade.

a little real-ness on why we’re different (and better!) than any other player in the biz:

toronto born in 2006.

THE TEN SPOT® was conceptualized + created by kristen gale over a slice of pie with her friend craiggie (craig) one night in ‘06.

with a burning desire to start her own business and perceiving a gap in the current spa/salon service offerings in Toronto, specifically the need for services offered in an environment that combines the efficiency of low-end nail salons with the quality standards excellence of high-end spas, she opened up toronto’s first niche beauty bar and “anti-spa” on queen west.

she wrote a business plan overnight (till 6am to be exact), submitted it for a loan, signed a lease two days later, started on construction + the rest is history.

three months later, kristen opened her doors of their now flagship location at 749 queen st west in toronto. THE TEN SPOT® quickly gained a cult following and amassed recognition in every national beauty publication within its first year of operation. during the next four years, kristen opened three new corporate stores. the concept was just as popular in every neighbourhood market it entered, she entered the wonderful world of franchising to give budding entrepreneurs the same rush and freedom that only small business give. (pssst, check out the franchising section to learn more!)

the hq crew

kristen gale
creator + ceo

kristen is the ceo + creator of THE TEN SPOT®. as ceo, kristen’s main focus is on brand oversight, development and expansion – she has her hands in everything; from developing new service protocols to designing collateral and wining and dining all our new franchise partners. kristen was named one of PROFIT/chatelaine magazine’s top 100 female entrepreneurs in Canada in 2016 and has landed THE TEN SPOT® on PROFIT 500’s fastest growing companies in 2016. since its first opening THE TEN SPOT® has grown exponentially across canada with plans for the US of A! kristen is also a speaker with the canadian national  speaker’s bureau.

laura wittholz
cfo

laura has been with THE TEN SPOT® since the very early days. unable to control her passion for figures and complex algorithms, laura earned her bachelor of business administration (b.b.a.) majoring in accounting from ryerson then became designated as a  chartered professional accountant (CPA, CGA) in 2015. as cfo laura manages the financial strategy of THE TEN SPOT® group of businesses + oversees the accounting, IT, financial planning and budgeting functions.  laura works with each location to ensure everything is running smoothly and is turning a profit! when laura is not at the office you can find her on the volleyball court, hanging out with her super cool designer husband felix, their dog tica + cat stella.

sarah greco
cmo

sarah is the guardian of the brand and is responsible for building brand love + awareness. she oversees all 10spot® design elements (including in-store design) and all content curation. she leads on the development of our national marketing strategy, administers the ad fund, provides local marketing support for franchisees and leads on research + development for our 10spot® beauty line. sarah is a graduate of one canada’s top biz schools and brings experience from both advertising and brand management at global corporate firms, like unilever and ogilvy. most recently has been teaching marketing strategy at a local toronto college. when work + teaching allows for a break, you will find her traveling the world or at a yoga class.

beth macbean
director of development

beth macbean is the director of development at THE TEN SPOT® beauty bars. as the newest member of the ever expanding hq crew, she is driving the bus at hq on all new beauty bar location builds, real estate development, project management + construction management. beth is is passionate about the outdoors, canoeing the refurbishment of outdoor spaces. fun fact: she is in the process of building a shipping container cabin!

leslie elvidge

leslie elvidge
manager of education + quality

from a sleek slick of polish that hugs but never crowds the cuticle to an immaculately waxed bikini line, leslie will not rest until everything is in its place. a northern ontario girl — from the soo, leslie earned her esthetics stripes in toronto spas of all sorts – in hotels and salons, corporate brands, indie boutiques and culminating in her own downtown joint over the course of her 18+ year career. prior to joining our crew she was a teacher of esthetics, leslie started her career at THE TEN SPOT® as the manager of THE TEN SPOT® bloor west location. leslie’s passion for esthetics runs deep so she slides effortlessly into her hq role as THE TEN SPOT®’s manager of education + quality. she works closely with both our corporate and franchise locations teaching them THE TEN SPOT® way. when she isn’t in the office she is spending all her time with her husband and baby boy, clark.

kaitlyn severin
marketing coordinator

if you’ve ever wondered who hosts and maintains THE TEN SPOT®‘s social media accounts, you’re looking right at her! a recent communications grad and former newspaper editor, kaitlyn is the marketing coordinator of THE TEN SPOT®  and oversees all things social media, in-store marketing promotions and content creation. she is responsible for taking great care of the THE TEN SPOT®‘s official website and providing the correct info and services to all 10spotters and franchise partners. she works closely with the cmo, sarah greco (whom she shares a birthday with!) and the ceo, kristen gale, in building brand awareness and recognition. when kaitlyn isn’t working with hq, she loves to take time out of her day to pet any dog she sees, search for the best ramen restaurants in toronto,  and take long, romantic walks to her kitchen.

katherine edey

katherine edey
accounting + executive assistant

katherine is the accountant and executive assistant at THE TEN SPOT® hq. she supports the cfo with all things numbers + accounting and is the executive assistant + office manager at hq. katherine is an enthusiastic beauty consumer, foodie and accounting aficionado. katherine has a diploma in business accounting, and just like her husband, has a background in public accounting. when she isn’t dreaming in debits and credits or debating the newest accounting principles, you can find her in the kitchen trying a new recipe or covered in glue from her latest diy project. hello, pinterest.

paulina berlingieri
field consultant

paulina is the field consultant for THE TEN SPOT®. she is a certified esthetician with an obsession for protocols and has over 10 years experience in the industry. in 2014, she started as the lead esthetic expert of the guelph location and started training 10spotters nationally. she then became the manager of the hamilton, working her way up to her consulting role at hq. she is responsible for being the ‘tour guide’ for franchise partners, walking them through each step of their process from management training to opening. when she isn’t in the office she is hiking with her better half + weimaraner tilly or riding horses.